Processförbättringar inom försäkringsbranschen via en digital kundportal : En fallstudie på ett försäkringsbolags skadeprocess

Sammanfattning: Business Process Improvement (BPI) is a challenge for most companies facing challenges in finding temporary solutions to immediate problems. An increased intertwining between the digital and the physical world leads to new ways of customer interaction. Today's digitalized society placing high demands on the digitalization of companies and insurance companies is no exception. The insurance industry is considered behind for what is required for digitization leading to unnecessarily long processing times and arbitrary assessments. A digital solution for insurance management is expected to reduce processing times and be more in line with customers' expectations. The purpose of the work is to evaluate how process improvements in claims management can be achieved via a digital customer portal. The research includes a case study at a well-established insurance company where a current situation of a claims process is mapped and evaluated through interviews and workshops. A prototype of a digital customer portal is developed and evaluated in a theoretical applicability test. Important factors for BPI are developed with the help of previous research and the study's result analyzes based on these factors. The primary result showed that BPI were generated via the digital customer portal through the factors lead times, automation, bottlenecks, quality assurance of information and value creation. Thus, the customer portal proved to be a theoretical way of being able to live up to customers' expectations of digitalization, contribute with competitiveness, customer loyalty and improved customer experience and customer service. Finally, companies can acquire knowledge about the importance of customer centering and the development of digital customer portals for BPI and which factors to consider for BPI.