”Ni kan fråga vem som helst, vi älskar varandra” : En narrativ analys av ideella organisationers arbete mot våld

Sammanfattning: The purpose of this bachelor's thesis in rhetoric is to examine how organizations working with violence prevention use narratives to contribute to behavioral change. This thesis aims to answer two questions: can narratives contribute to abusers or potential abusers seeking help for their violent behavior, and in what way do narratives challenge the normative perceptions about who the abuser is and what is included in the definition of domestic violence? The study material consists of two video clips on YouTube, published in 2016 and 2017. To answer the question, A method for narrative analysis is primarily used, authored by Robert C. Rowland. The analysis is also based on Lennart Hellspong's theory of narratives in argumentation, and Kenneth Burke's concept of identification. The results show that the organizations use similar narratological components and functions to reach out to their audience. This is done by linking to the audience's basic values and needs. Furthermore, supporting, and main characters are used, whose function is to characterize the conflict points of the stories and their antagonists and protagonists. Throughout the narratives' behavioral patterns, the doxa of what the definition of violence includes and who the abuser of violence in society is being challenged.