Challenges For Data Visibility In Third Party Logistics : Exploring Gaps For Alignment In A Multilateral Ecosystem

Sammanfattning: How supply chain visibility could benefit the field of supply chain management is well-known, both within academia and among practitioners. However, less is known about the challenges that supply chain visibility may be coupled with, especially when it comes to organisational challenges for a broader market presence where actors may have conflicting incentives. This thesis tries to explore this issue and does so through a case study by analyzing organisational challenges for supply chain visibility to see greater presence in the third-party logistics market. Most importantly, the findings suggest that an ecosystem perspective is necessary inorder to fully comprehend the organisational challenges. By applying an ecosystem perspective, previously known challenges can be better understood by connecting them with market dynamics, and it also revealed previously unknown challenges related to regulatory challenges. The purpose of this thesis is not to provide definitive theory, but rather show the promise of utilizing an ecosystem perspective in the contemporary supply chain visibility field. This could prove helpful within academia as well as for practitioners.