The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

Sammanfattning: This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. The chosen research approach adopts a deductive method, with hypotheses derived from existing literature, concentrating on trust, loyalty, and price value concerning purchase intentions in Sri Lanka and Pakistan's consumer durables market. Primary data collection employs questionnaires distributed in these populations, utilizing a stratified random sampling technique to ensure diversity. The study supplements this with secondary data collection from reputable publications. The findings yield valuable managerial implications for consumer durable marketers targeting Sri Lanka and Pakistan. Key strategies encompass prioritizing transparent communication for trust-building, implementing fair pricing strategies, strategic investments in digital engagement, addressing environmental sustainability preferences, and adopting a holistic approach to customer loyalty. While emphasizing personalized engagement, community emphasis, and cultural resonance are crucial in Sri Lanka and Pakistan, global markets may demand standardized quality, innovation, and consistent customer experiences. Theoretical contributions extend to understanding consumer loyalty dynamics, exploring price value perception, and fostering cross-cultural insights, offering actionable insights for tailored marketing strategies and product offerings in these diverse markets. Despite its contributions, the study acknowledges limitations, including a restrained exploration of variables, a relatively small sample size, demographic homogeneity among participants, and exclusive reliance on a single data collection method. Recommendations for future studies encompass incorporating qualitative data exploration methods for a more holistic understanding of consumer decision-making, conducting a comprehensive analysis of environmental attitudes, recognizing the dynamic nature of consumer behavior through longitudinal studies, exploring cross-cultural differences, and expanding the geographic scope beyond Sri Lanka and Pakistan.