YouTubers: An Anthropological Exploration of YouTube Content Creators

Sammanfattning: YouTube is today one of the most popular video hosting services on the Internet. With over a billion users all over the world it is an immensely active website. It is also a major platform for video content creators also referred to as YouTubers. These YouTubers, through their practice of content creating, can be said to be the heart and soul of this website. However, very little seems to be known about these YouTubers and their practice of content creating. This study aims, mainly through Erving Goffman’s idea of self-presentation, to get a better understanding of these YouTubers, as well as a better understanding of YouTube content creating.