The Design and Implementation of a Subscription-Based E-shop That Is Easily Navigated and Visually Appealing to Its Users

Sammanfattning: The report presents a study of the design and implementation of a web application with the purpose of being easy to navigate and understand as well as inducing a positive attitude in its users. A pilot study and marketing plan acted as the foundation for the implementation of the application. The evaluation consisted of a Thinking aloud usability test as well as a user attitude  test. An analysis of the results indicated a web application which fulfilled the demands that the research group affirmed and it was ultimately concluded that factors such as visual feedback, clarity in the purchasing process and fixed navbar were essential to achieve the aforementioned purpose. Lastly, it was also summarized that the research done was not extensive enough to be able to draw general conclusions regarding inducing positive attitudes.