Implementationsprocess i ett startup : Kritiska faktorer som påverkar startups i deras implementationsprocess

Sammanfattning: This study aims to explore critical factors about the implementation process in start-ups or small companies. Earlier research has indicated that there are several critical factors that have a negative influence on the performance if not being reached. The theoretical background is based on four different dimensions, critical factors, strategic work, phases, and the organizational size. It states that some critical factors of why implementation processes often disclose as a failure, depend on, not enough resources allocated in terms of both time and economics. The theoretical background also indicates that the strategic alignment between its purpose and the existing processes align together as an important factor for success. Research also indicates that perhaps it’s not the company size that matters, but the collection of people within the project. To come up with how small companies could make implementation processes work. The study has collected empirical findings by five semi structured interviews. The collected findings tell us that communication is highly rated, both for problem solving and to learn about each other to increase the trust between us. But also, that the first phase of a project is perhaps the most important and therefore also more communication is considered better. It tells us the importance of the right competence in the right places, this is considered more important than a fancy strategical work in smaller companies. The analysis and discussion suggest that there need to be more focus on factors in general processes to ensure that they are always thought of. This could possibly generate greater results. Also, it’s suggested that smaller companies should focus more on internal competence rather than which strategic road map they should take. Conclusion, the study cannot say that smaller companies need to adjust their approach in an implementation process compared to a greater company, instead it seems to rely on other factors. The study has identified eight specific factors that are of great value in small companies. Including, competence, communication, and resource allocation.