’’Why is my boy playing with a barbie?’’ -En kvalitativ innehållsanalys om hur könsstereotyper konstrueras i tv-serien Friends

Sammanfattning: The aim of this study is to investigate the popular tv-serie Friends to perceive how gender stereotypes are constructed within the serie. The study consists of seven different episodes with various scenes involving gender stereotypes. These were selected to demonstrate how the stereotypes are constructed and how these stereotypical behaviors are presented. The analysis makes use of theories about third-wave feminism, semiotics and gender representation. Using these tools, one longer scene from each episode have been analyzed and interpreted by the author. The results indicate that non-stereotypical behaviors connected to the characters are often used in a context where the purpose is to create humor. It’s often used to make fun of the way that these behaviors depart from gender stereotypes.