En analys av innovationsprocessen På Mediaföretaget AB

Sammanfattning: Medieföretaget AB is a Swedish Media Company that covers several different business areas. The company daily produces one of the biggest newspapers in Sweden and publishes editorial news on one of the country’s most visited news homepage. The company also has smaller firms that produce new business models. Due to big changes in the media climate over the world and a new company management team the company in November 2008 started a department for innovation. The main purpose of the department was to create a structured way for managing ideas and to promote innovation. The innovation process was inspired by the one described in the book Innovation by Carlson and Wilmot from the Stanford research Institute. The purpose with this final thesis was on behalf of the innovation manager to detect obstacles in the innovation process and to give recommendations for improvement of the process. The results of the task were based on an empirical- and theoretical analysis. The empirical analysis was based on just over 208 survey answers, seven interviews ant a by the student participating observation. The theoretical reference frame contained theories about innovation processes, project portfolio management and innovation measurement. Amongst the obstacles that were detected the survey showed that lack of time was the main reason for champions not to continue working with their ideas after leaving them to the department for innovation. But another reason was simply lack of engagement. Several of the interview objects pointed out the inadequateness of a well-communicated innovation strategy. But also that the company was working on to many different projects. Some of the recommendations the student presents in the end of the report is, spreading information in the company in a better way, having a person responsible for innovation in each department, having a more sophisticated reward strategy or more free time for working with new ideas and potential innovations. A more organizational recommendation was to collect all the different projects in the company and to visualize them in a project portfolio.