En valaffisch säger mer än tusen politiker : En kvalitativ innehållsanalys av Sverigedemokraternas och Feministiskt Initiativs valaffischer i valet till Sveriges riksdag 2014

Sammanfattning: The purpose of this paper is to compare the content and political message in the election posters of the political parties Sverigedemokraterna and Feministiskt Initiativ. This is achieved through a qualitative content analysis combined with text and rhetorical analysis as well as semiotics. Out of all the election posters from Sverigedemokraterna and Feministiskt Initiativ with national spread, eight were analyzed. The conclusions of this analysis are that both political parties prefer posters with high text content with the main purpose of gathering votes, and that persons were used as motives with the objective to present the party representatives and strengthen their perceived ethos.