En studie om hur sociala medier kan påverka innovationsprocessen

Sammanfattning: The purpose of this report was to bring together the subjects of innovation and social media to demonstrate that the potential of an innovation process in social media is huge and possibly underutilized, especially for Swedish small and medium-sized enterprises. The report provides an overview of innovation and social media. A literature review and a case study were conducted to examine how social media is used by companies today. The report describes how the corporate culture has changed drastically the recent years, which has led to that companies barely have time to adapt to the fast social media development, and therefore choose not to use their full potential. Companies and experts in the subjects were interviewed in order to understand how social media is used today combined with innovation. The case study showed a surprising little experience of social media among the companies that participated in the report. Possible reasons for this were analyzed after the literature and case study. The report showed that social media is underutilized and that all companies are able to use them as a source of inspiration during an innovation process. Examples of how companies can do this are described.