Social musiksmak?: Social påverkan på musiksmak via anonyma räkneverk

Sammanfattning: The purpose with this paper is to examine whether other peoples opinions of a song and an artist influences an individuals own opinions of the song and artist. Through a quantitative study we seek to study whether such an influence exists and if it does, how strong that influence is. The study began with a pretest to examine whether differences existed when we manipulated our independent variable, how many times the song has been played at Myspace.com. Subsequently we performed a quantitative study by handing out surveys to students at Stockholm School of Economics on two different occasions. Our results show no significant differences in attitude or intentions when the amount of times the song has been played at Myspace.com is manipulated. We claim that this is mostly due to the fact that the independent variable was presented in a text-based form which according to theory has a weak social influence on other people.