We shape our buildings, but do they shape us? Exploring the influence of green urban design on pro-environmental behaviour: a case study of Schoonschip in Amsterdam, NL.

Sammanfattning: In the context of escalating environmental consciousness, this thesis scrutinizes urban sustainability, with a specific focus on Amsterdam's Schoonschip sustainable housing project. The investigation delves into the nuanced realm of green design, probing its potential and constraints in steering residents towards sustainable practices. This study unveils the subtle yet impactful role of green design in shaping eco-friendly behaviours within urban projects, shedding light on the intricate interplay between physical nudges and communal influences. Employing a comprehensive approach encompassing semi-structured interviews, an extensive academic literature review, and meticulous observations, this research delves into the intricacies of how green design permeates residents' daily routines. Uncovering instances of residents adopting eco-conscious choices, such as harnessing solar power for laundry and opting for shared transportation, underscores the latent influence of green design and the project's physical environment. However, the residents interviewed highlighted the paramount role of community strength in truly ensuring the project's sustainability. Shared values and mutual support engender a robust sense of responsibility, acting as positive coercion towards sustainable living. The study accentuates the pivotal contributions of learning and knowledge exchange within the community, fostering a collective sense of ownership and dedication to sustainable values that, in turn, propels residents towards more eco-friendly behaviours. Furthermore, this research emphasizes the significance of the participatory process within Schoonschip. Involving residents and stakeholders in the project's design and decision-making processes not only cultivates a sense of ownership but also bolsters commitment to sustainable principles. This collaborative approach enhances the efficacy of green design and empowers residents to consistently lead environmentally conscious lives. Unlike previous studies centred on public spaces, this research uniquely explores how green design influences the behaviours of environmentally conscious individuals within the private sphere of their homes. Special attention is devoted to unravelling the enduring effects of design, recognizing its pivotal role in shaping sustained sustainable behaviours. Ultimately, this thesis aims to illuminate the multifaceted impact of various aspects of green design, coupled with participatory processes, in promoting pro-environmental behaviour. By comprehending these dynamics, policymakers and urban planners can strategically design projects that foster eco-friendly habits, thus contributing to the transformation of cities into vibrant, sustainable spaces that serve the well-being of both residents and the planet.