The Good Tourist : En kvalitativ studie om svenska resenärers perspektiv på hållbar turism i sitt resande med all-inclusive konceptet

Sammanfattning: The tourism sector is one of the world's most comprehensive sectors, and it’s developing rapidly, assuming that international travel will increase significantly in the future. The fact that the tourism sector is growing and developing at such a rapid pace also means that the effects both positive and negative increase and will continue to increase. For a continued increase in tourism, a long-term, sustainable plan and development is required. Today, the concept of sustainable tourism is a well-used concept that involves three dimensions, the environmental dimension that protects and preserves the environment. The economic, to maintain a long time economic vitality and the social dimension that adress social justice. The term sustainable tourism is in line with the concept of sustainability that implies development for the future. Today there is many types of travel concept, one of them is all-inclusive which is a popular concept that is growing. The concept it is also criticized for that it does not promote sustainable tourism and development. This study examines Swedish travelers' views on sustainability on the all-inclusive concept. Based on a theoretical framework on the importance of sustainable tourism as well as research on the behavior of the tourist and by means of an empirical survey, the study can demonstrate whether there is awareness of the travelers about sustainability. The study shows empirical evidence that Swedish travelers are aware of sustainability and sustainable tourism, but they do not always act consciousness.