Demokratisering av hållbarhetsdata : Designöverväganden för Business Intelligence-verktyg i Greentech-företag

Sammanfattning: Two trends that have become increasingly noticeable in recent years are increased data volumes and an increased focus on climate change. With an ever-increasing number of companies performing value-creating activities at the intersection of these two areas, and still relatively few previous studies, there is an interest in investigating how these two areas can be integrated. The purpose of the work is therefore to investigate the integration of sustainability data in Business Intelligence (BI) for companies in greentech, i.e. companies whose goal is to use technology to contribute to a more sustainable future. Based on this, guidelines and insights about good design and implications for the business are then generated. An interdisciplinary approach is utilized where accepted design theory, such as Donald Norman's design principles and the Action Design Research development framework, is combined with information systems and business intelligence theory. In practice, this has meant an iterative process where a prototype of a Business Intelligence tool has been developed to visualize sustainability data for a greentech company. The tool has been continuously evaluated by representatives from different parts of the company to investigate which factors are most important for high usability and what effects more easily accessible sustainability data has on the business. The investigation shows, among other things, that it is of great importance that the tool is closely aligned with the organization’s other activities, both in terms of design and daily operations, and that a highly requested functionality is the ability to segment and compare data in many ways. At the same time, there are several aspects that add complexity to the issue, such as a conflict between the organization and the employees as to whether Swedish or English should be the language of the tool. In addition, the results also indicate that a lack of easily accessible and accurate data can result in decisions being made based on intuition and experience, despite the advice of previous research. Something that also emerges clearly during the tests is the trend that an increasing number of companies need to report more sustainability information, and the area is therefore highly relevant for further research.