Att utforma en e-handel för kvinnor med god navigerbarhet

Sammanfattning: After conducting a survey at Linköping University it was shown that few women choose to use protein powder. The same survey also showed that only a fraction of these women possessed knowledge regarding their optimal protein consumption. A web application that sells protein and training related products were therefore developed. This application is designed to have satisfactory navigability and an appealing graphic profile for women. The navigability is intended to, in an efficient manner, eliminate the information gap regarding protein supplements for the intended target group. The web application’s functionality anddesign has been based on scientific theory. Development occurred in iterations after which end users had the possibility to test and leave suggestions for improvements. Improvements to the web application’s navigability has been measured in numerous aspects through all iterations. Time, lostness and certainty have been central for the configuration of the final version of the web application. This report enhances the group’s thesis and exhibits that a web application can have good navigability and be graphically appealing to women.