The potential of an Electric Road System from a value perspective : A case study in a Swedish municipality

Sammanfattning: Electric Road System is an emerging infrastructure with potential of accelerating the transition towards electric vehicles. At the same time, Swedish municipalities are showing difficulties in electrifying their vehicle fleets. This study examines if an Electric Road System can be of value for a municipality, and if there are any challenges for an actor to establish a business model for such a system in the municipal context. Currently, there is a lack of previous studies in this area. This thesis addresses the topic of business models for Electric Road Systems in a municipal context through a single case study in a Swedish municipality. Six conclusions are drawn regarding opportunities for creating and capturing value from an Electric Road System with a municipal customer: 1) A combination of dynamic and stationary charging is probabl yneeded. 2) Extended possibilities for vehicle electrification can be provided. 3) Vehicle availability and reliability can be achieved. 4) Additional services should be evaluated thoroughly. 5) The pricing strategy should include a fixed price. 6) Major uncertainties exist regarding potential size of value capture. Additionally, three conclusions are drawn regarding challenges in the creation of a business model for a municipal Electric Road System: 1) The possibility of electrifying state roads is uncertain. 2) The national choice of ERS-technology will have an impact. 3) The uncertainty regarding prices of ERS-compatible vehicles presents a risk. With these conclusions, this study contributes with an increased knowledge on business models for Electric Road Systems in the municipal context.