Sökning: "Anh Tran"
Visar resultat 1 - 5 av 13 uppsatser innehållade orden Anh Tran.
1. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. LÄS MER
2. New Workworld -The Interrelation Of Workspace And Job Satisfaction
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Two years ago, when the global pandemic began, working from home seemed to be mandatory in a lot of organizations because of the health protection of employees and ensuring the functions of the business. Since the pandemic has gradually cooled down, employees are expected to return to the office, thus several opinions on such a matter have emerged. LÄS MER
3. Best Friend or Acquaintance? Exploring Brand Relationships between Consumers and Plant-Based Food Brands
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of the thesis is to explore the relationships between plant-based food brands and their consumers specifically in Sweden. To do this, the study aims to characterize the brand relationships that consumers form with plant-based food brands and understand their perceived green benefits and underlying value when choosing these brands... LÄS MER
4. Bigger is not always better - The Evergreen communication crisis
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
5. Closing the loop: A study of Brand Activism in the Fashion Industry
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Implications: The study provides practical implications for brand managers at fashion companies that wish to improve their branding and sustainable strategy while aligning with consumers’ value. The proposed framework recommends several strategies for handling image-vision gap... LÄS MER