Sökning: "Destination marketing organisations attitudes"
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1. The 'real' marketers Destination Branding and Marketing 2.0
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Due to an increasing ease of access to social media outlets, more tourists than ever are able to share their comments, images and videos of travel experiences. As such this user generated content is said to have more of an impact than professionally produced content on the decisions of prospective travellers. LÄS MER
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