Sökning: "Destination marketing organisations attitudes"

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  1. 1. The 'real' marketers Destination Branding and Marketing 2.0

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sally-Anne Amakye; Desislava Nedelcheva; [2016]
    Nyckelord :User-generated content; Destination branding and marketing; Destination marketing organisations attitudes; social media; Business and Economics;

    Sammanfattning : Due to an increasing ease of access to social media outlets, more tourists than ever are able to share their comments, images and videos of travel experiences. As such this user generated content is said to have more of an impact than professionally produced content on the decisions of prospective travellers. LÄS MER