Sökning: "Online-trust"

Visar resultat 1 - 5 av 22 uppsatser innehållade ordet Online-trust.

  1. 1. Source of Information & Credibility of Information's impact on Customer Online Trust : In the context of non-testable, non-returnable products online

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Michaela Fransson; Annie Bennesved; [2023]
    Nyckelord :Source of information; credibility of information; customer online trust; online shopping; D2C;

    Sammanfattning : Designing a good customer relationship is important for a company to function and trust plays a major role when building customer relationships. The importance of this becomes more highlighted in the context of non- testable, non-testable products online since the customer cannot evaluate anything physically beforehand. LÄS MER

  3. 2. AI-chatbots som kundtjänstverktyg inom banksektorn : En kvantitativ studie om svenska bankkonsumenters tillit och intention att använda AI-chatbots

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Sophie Bäcktorp; Antonia Henriksson; [2022]
    Nyckelord :trust; Technology acceptance model; Online-trust; chatbots; Artificell intelligience; banking sector; digital customer service; percived humanness; risk; digital trust.;

    Sammanfattning : Digitalisering är under ständig utveckling inom banksektorn. I och med den växande utvecklingen så har intresset för artificiell intelligens ökat men trots detta finns det fortfarande kvar osäkerheter kring användandet av AI-chatbots. LÄS MER

  4. 3. Delivering Non-verbal Cues in Virtual Meetings : A Qualitative Study of How to Alleviate Online Trust-building Dilemmas in Sales Meeting Context

    Master-uppsats, Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Författare :Xinyao Feng; [2022]
    Nyckelord :Design; Virtual Meetings;

    Sammanfattning : This paper started by asking the core question of why trust-building is hard in virtual meetings. Theories about "what is trust?" are drawn from the literature on interpersonal trust and trust in the business and marketing academic field. LÄS MER

  5. 4. I Accept - A quantitative study exploring possible determinants for consumer trust in AI

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Anna Linnéa Kähler; Elin Olsson; [2020-06-16]
    Nyckelord :Artificial Intelligence AI ; Consumer trust; Anthropomorphism; Data transparency; Privacy concern; Personal relevance;

    Sammanfattning : In this study, we examine factors which determine consumer trust in AI and explore challenges and opportunities in relation to these. Through investigating previous findings regarding online trust and trust in AI, we hypothesized that data transparency and anthropomorphism would have a direct effect on trust in AI, and that privacy concern and personal relevance would moderate these relationships. LÄS MER

  7. 5. The Effects of E-payment Methods on Online Purchasing Cancellation : An empirical study on Swedish consumers’ perception of trust and security in e-payments

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Daniel Scherling; Roosa Antinoja; [2019]
    Nyckelord :E-Payment; Technology Acceptance Model; Perceived Usefulness; Perceived Ease of Use; Online Trust; Online Security;

    Sammanfattning : Abstract Background: Around 45% of Swedish consumers canceled their online purchase in 2018, due to too high delivery fees and issues concerning payments. This research is focusing on e-payments by utilizing the Technology Acceptance Model 3 and its determinants perceived usefulness and perceived ease of use, and how they contribute to the e-payment method decision. LÄS MER