Sökning: "The consumption behaviour in Sweden"

Visar resultat 1 - 5 av 133 uppsatser innehållade orden The consumption behaviour in Sweden.

1. 1. Föräldrars konsumentbeteende och matval : En kvalitativ studie om barnfamiljers attityder kring asiatisk mat i Sverige.

   Kandidat-uppsats, Karlstads universitet/Avdelningen för företagsekonomi; Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Sonali Pal; Hafsa Hassan; [2024]
   Nyckelord :Företagsekonomi; Konsumentbeteende;

   Sammanfattning : Abstract: Consumer behaviour develops during different life stages, as emphasized by Solomon et al. (2016). Notably, the transition to parenthood entails significant changes, challenging pre-existing consumption routines and introducing new priorities, especially in terms of dietary habits (Hamilton & White, 2012). LÄS MER

3. 2. Adapting to Change: How COVID-19 Shaped Online Consumer Behavior A comparative study between the United Kingdom and Sweden aimed at analysing consumption variations in online shopping and online gambling.

   Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Författare :Mimmi Bergström; Tuba Tezcan; [2023-07-21]
   Nyckelord :COVID-19; Restrictions; Online gambling; Online shopping; Consumption behaviour; Consumer theory; Substitution effect; Income effect; Relative price; OLS-regression;

   Sammanfattning : The purpose of this study is to investigate the impact of the COVID-19 pandemic on online shopping and online gambling, as well as the differences between Sweden and the United Kingdom. Both social isolation and online consumption habits have been significantly impacted by the pandemic. LÄS MER

4. 3. The Bouquet of Wine Consumption Drivers

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Pauline Bernadette Brussat; Olle Grönvall; [2023]
   Nyckelord :Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

   Sammanfattning : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. LÄS MER

5. 4. Lyckans hjul eller lastens akademi? : ekonomiska ideal och hotbilder i debatten om lotterispel i Sverige 1809–1840

   Master-uppsats, Lunds universitet/Historia

   Författare :Christoffer Nilsson; [2023]
   Nyckelord :lotteri; Kungliga nummerlotteriet; spelande; ekonomi; moral; konsumtion; hedonism; asketism; diskursanalys; History and Archaeology;

   Sammanfattning : Wheel of Fortune or Academy of Vice? : Economic Ideals and Threats in the Swedish Lottery Debate, 1809–1840. This master’s thesis examines how ideas pertaining to economic and moral behaviour, ideals and threats were expressed, shaped and understood in the public debate about the state lottery – kungliga nummerlotteriet – in Sweden during early nineteenth century. LÄS MER

7. 5. #TikTokmademebuyit : En kvalitativ studie om hur reklam på TikTok påverkar användarnas attityder, konsumentbeteende och varumärkeskännedom.

   Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Selma Ottosson; Sara Johansson; [2023]
   Nyckelord :TikTok; consumer behaviour; advertising; attitudes; brand awareness; user-generated content; word of mouth; algorithms; influencer marketing; infeed ads; Social Sciences;

   Sammanfattning : The following bachelor thesis aims to investigate how advertising on the social media application TikTok affects attitudes, consumer behaviour and brand awareness among their users aged 18-23 in Sweden. The ambition of the study is to contribute with research on how advertising is being recieved by TikTok's users, regarding attitudes and consumer behaviour, and establishing whether it is a successful marketing method to generate brand awareness. LÄS MER