Sökning: "business of media"

Visar resultat 16 - 20 av 1415 uppsatser innehållade orden business of media.

  1. 16. “HYRAN VERKAR INTE VARA ETT PROBLEM GIVET ANTALET INTRESSENTER VI HAFT”. En kritisk diskursanalys av mediernas makt över en gentrifieringsprocess utifrån fallet Möllevången

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Olivia Viklund; [2023-10-03]
    Nyckelord :Medier; Makt; Gentrifiering; Neoliberalism; Kritisk diskursanalys;

    Sammanfattning : Executive summary Sweden has gone from having the most regulated housing-market in Europe, to having one of the most liberal and market oriented ones in just 30 years. This has a great impact on the everyday life of the many people living in Sweden's larger cities. LÄS MER

  3. 17. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sofia Granberg; Julia Löfblad; [2023-07-03]
    Nyckelord :Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

    Sammanfattning : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. LÄS MER

  4. 18. Navigating the Risks of Dark Data : An Investigation into Personal Safety

    Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Anshu Gautam; [2023]
    Nyckelord :Dark data; Hidden data; Big data; Unstructured data; Missing data; Privacy; Cybersecurity; Personal data; Data storage; Consumer protection;

    Sammanfattning : With the exponential proliferation of data, there has been a surge in data generation fromdiverse sources, including social media platforms, websites, mobile devices, and sensors.However, not all data is readily visible or accessible to the public, leading to the emergence ofthe concept known as "dark data. LÄS MER

  5. 19. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Alexander Nordström Käll; Jonas Nyman; [2023]
    Nyckelord :B2B; Social media marketing; Sustainability; Relationship marketing; Trust-commitment;

    Sammanfattning : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders.  Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. LÄS MER

  7. 20. The Bouquet of Wine Consumption Drivers

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Pauline Bernadette Brussat; Olle Grönvall; [2023]
    Nyckelord :Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

    Sammanfattning : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. LÄS MER