Sökning: "customer centric marketing"
Visar resultat 1 - 5 av 19 uppsatser innehållade orden customer centric marketing.
1. ”Är det detta du menar? – Nej, det är det verkligen inte!” En analys av konsumenters missnöje vid möten med chatbots i kundtjänst
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Chatbots are increasingly being adapted as substitutes to humans in customer service. As the level of adoption increases, it becomes more important to understand the phenomenon of robots replacing humans – a new chapter in the rising digital world. LÄS MER
2. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea
Master-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. LÄS MER
3. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. LÄS MER
4. The blueprint on how to achieve sustainable growth in an emerging DTC company
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : In recent years, the direct-to-consumer business (DTC) has become an increasingly popular way for companies to conduct their business. A large part of why companies choose to build a business based on DTC is for the consumer data they get access to. LÄS MER
5. Motivationsfaktorer till e-handelsköp : En studie av konsumenters e-handelsköp under Covid-19 pandemin i Sverige och Finland
Magister-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : Bakgrund: Under Covid-19 pandemin rasade den fysiska handeln i snabb takt och redan i april 2020 hade den minskat med 23 procent i Sverige och lika mycket i Finland. Detta har däremot resulterat i att e-handeln vuxit kraftigt. LÄS MER