Sökning: "luxury sector"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden luxury sector.

  1. 1. ”Är det detta du menar? – Nej, det är det verkligen inte!” En analys av konsumenters missnöje vid möten med chatbots i kundtjänst

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annie Bolmgren; Emma Axelsson; Julia Krusell; [2024]
    Nyckelord :Keywords: Chatbots; customer service; service quality; dissatisfaction; frustration; Technology and Engineering; Business and Economics;

    Sammanfattning : Chatbots are increasingly being adapted as substitutes to humans in customer service. As the level of adoption increases, it becomes more important to understand the phenomenon of robots replacing humans – a new chapter in the rising digital world. LÄS MER

  3. 2. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Sara Horvath; Betty Sandberg; [2023]
    Nyckelord :Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Sammanfattning : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. LÄS MER

  4. 3. Sustainability-oriented Business Model: An Analysis of Sustainable Practices in the Context of a Luxury Hotel

    Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Kiesha-Marie Min Yi Chong; [2023]
    Nyckelord :Hotel Industry; Luxury Hospitality; Practice Theory; Sustainable Business Model; Sustainability Initiatives; Sustainable Luxury;

    Sammanfattning : Due to various ongoing environmental crises, there is an urgent need for sustainable solutions and initiatives, as it has become an imperative criterion for businesses to include in their operations. Further, the hospitality sector is a multibillion-dollar industry and has a great impact on not only the economy, but the environment as well. LÄS MER

  5. 4. Augmented Reality in Video Commerce : Affordances and Limitations of Virtual Try-On Technology For Luxury Beauty Consumption.

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Amel Vendela Björkbom; [2023]
    Nyckelord :Virtual Try-On; Augmented Reality; Luxury Retail; Beauty sector; Video Commerce; Online shopping; Customer service; Luxury service; Lyxkonsumtion; Kosmetik; E-Handel; Kundervice; Virtuell Teknik;

    Sammanfattning : Providing personalized and exclusive services to customers has traditionally relied on in-person interactions between employees and customers. This paper explores video commerce supported by virtual try-On (VTO) technology for personalized and exclusive shopping experiences in the digital environment. LÄS MER

  7. 5. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Viktor Wendt; [2022]
    Nyckelord :Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

    Sammanfattning : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. LÄS MER