Sökning: "motives for purchasing online"

Hittade 5 uppsatser innehållade orden motives for purchasing online.

  1. 1. Faktorer som påverkar svenska konsumenters köp av begagnade möbler på internet : en kvantitativ studie

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Isak Klerck; Oliver Perttunen; [2022]
    Nyckelord :buying behavior; purchase decision; second-hand furniture; C2C market; attitudes; buying process; köpbeteende; köpbeslut; begagnade möbler; C2C-marknaden; attityder; köpprocessen;

    Sammanfattning : Purchasing second-hand products on the internet has become more common among private persons. The increase of internet usage among the population in combination with an increased demand for second-hand products results in the online-based C2C market (consumer-to-consumer market) becoming an even more interesting field to study within. LÄS MER

  3. 2. Digital profilering av lyxvarumärken inom retail : Uppbyggnad av en exklusiv kundupplevelse i en digital kontext

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Hanna Håkansson; Karin Victorin; [2021]
    Nyckelord :företagsekonomi; strategi; marknadsföring; varumärkesprofilering; lyxvarumärken; retail; digital;

    Sammanfattning : Title: Digital profiling of luxury brands within retail Digital sales in retail have increased significantly over the past decade and the trend has accelerated as a result of the current Covid-19 pandemic. Motives for luxury consumption are often described as the symbolic desire to achieve a certain status, success and identification. LÄS MER

  4. 3. Omni-kanalshandel för ett ökat konsumentvärde? - En kvantitativ studie om konsumtionsbeteende och kanalval i köpprocessen inom klädesbranschen

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Maria Ekeberg; Mikaela Collin; [2015]
    Nyckelord :Konsumtionsbeteende; Köpprocessen; Omni-kanalshandel; Hedonism; Konsumentvärde; Utilitarism; Business and Economics;

    Sammanfattning : Background: The use of different purchasing channels when looking for a piece of clothing has increased in recent years. Companies adapt to a greater extent to consumers’ growing need for accessibility and flexibility. LÄS MER

  5. 4. Att köpa eller inte att köpa? En kvalitativ studie om unga mäns uppfattade motiv och trösklar till att köpa kläder på internet

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Grenholm; Emilia Axen; [2015]
    Nyckelord :e-commerce; consumer attitudes; apparel; drivers; barriers;

    Sammanfattning : The internet has become an important source of commerce in a relative short period of time, and Sweden is no exception where e-commerce sales reached 55 billion SEK in 2014 alone. Furthermore, online sales increased by 16% in 2014. Apparel is one of the categories that is said to have contributed the most to this development. LÄS MER

  7. 5. Luxury brands and e-commerce - why do luxury customers buy online?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Fabien Bourrat; Mai Nilausen; [2012]
    Nyckelord :luxury consumption; e-commerce; purchasing process; motives for purchasing online; motives for purchasing offline;

    Sammanfattning : This thesis investigates the online purchasing behaviour of luxury customers as well as the concerns they may have concerning online shopping. The purpose is to detect what makes luxury customers purchase through an online channel rather than the physical shops. LÄS MER