Läsfrämjande i förändring : Om bibliotek 2.0:s läsfrämjande redskap

Sammanfattning: The aim of this thesis is to investigate how libraries use thetools and ideas from library 2.0 in their reading promotionwork. We also want to include how librarians motivate thisuse and whatever merits and faults they encounter. We haveperformed document studies and interviews which we thenanalyzed with qualitative content analysis. Our theoreticframework in this study which we also used as a part of ourcoding scheme in the analysis was a model over the conceptlibrary 2.0 developed by Holmberg, Huvila, Kronquist-Bergand Widén-Wulff. This model describes seven aspects oflibrary 2.0 which is users, participation, library and libraryservice, web and web 2.0, social aspects, technology andinteractivity. We can see that there is a multitude of toolsthat can be connected to library 2.0 and reading promotionbeing used by the libraries we investigated. The library toolswe found most relevant for our study where blogs, useradvice, catalogue and chat. Even if the libraries could offerthese tools there were widespread issues with low userparticipation. We think this may remove the possibilities forthe tools. The web sites with high user participation had astrong focus on the social aspect among the users andlibrarians. We think this may be of importance but requirefurther research.