Sökning: "Ásgrímur Sigurðsson"
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1. Football Clubs Uses Of Social Media: A Case Study Of Newcastle United FC From A Fan Perspective.
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Although the communication aspects of sport and football organizations are receiving in-creased scholarly attention, research from the perspective of fans of such organizations has mostly been neglected. This study problematizes the gap that exists be-tween the current social media communication of football organizations, that tend to be guided by commercial interests, and the expectation of fans that call for increased engage-ment and interaction. LÄS MER
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