Sökning: "Ásgrímur Sigurðsson"

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  1. 1. Football Clubs Uses Of Social Media: A Case Study Of Newcastle United FC From A Fan Perspective.

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ásgrímur Sigurðsson; [2019]
    Nyckelord :social media; organizational communication; fans; interaction; football clubs; Newcastle United; Social Sciences;

    Sammanfattning : Although the communication aspects of sport and football organizations are receiving in-creased scholarly attention, research from the perspective of fans of such organizations has mostly been neglected. This study problematizes the gap that exists be-tween the current social media communication of football organizations, that tend to be guided by commercial interests, and the expectation of fans that call for increased engage-ment and interaction. LÄS MER