Sökning: "Abang Vilary Mbanyi"
Hittade 1 uppsats innehållade orden Abang Vilary Mbanyi.
1. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. LÄS MER
Resultatsidor:
1