Sökning: "Advanced Business Services ABS"

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  1. 1. Digitalization as a tool in advanced business services’ SMEs’ internationalization

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elena Valerieva Pramatarova Grujić; [2022-07-05]
    Nyckelord :Advanced Business Services ABS ; Cultural and Physical Distance; digital maturity; digitalization; Internationalization Theories and Foreign Market Entry; Small-and-Medium-Sized Enterprises SMEs ;

    Sammanfattning : This thesis focuses on the manner digital technologies integrated in ABS SMEs enable internationalization and further, their influence on the choice of a cross-border entry mode of the firm. Aiming better understanding of the subject, a research question related to the ABS SMEs’ usage of digital technologies and triggers to internationalization, cross-border entry modes and factors related was formulated. LÄS MER