Sökning: "Alexandra Kjellström"
Hittade 1 uppsats innehållade orden Alexandra Kjellström.
1. Going Viral - The Role of Brand-Incongruent Communication, Sender and Brand Connection in the spreading of communication on Social Media
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Social media is increasingly used for marketing activities and marketers are counting on consumers to spread their communication online. However, research in terms of what makes a campaign a viral success is limited. LÄS MER
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