Sökning: "Alina Steindl"
Hittade 1 uppsats innehållade orden Alina Steindl.
1. No more pink barbies? : Investigating customer acceptance towards gender neutral marketing initiatives
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Background: Marketing communication often uses gender-stereotyped messages to reach their target groups more effectively. Activities like this can have harmful consequences, especially when aimed towards children. Those effects have been found to also contribute to gender inequalities, among other aspects. LÄS MER
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