Sökning: "Amalie Helth Christiansen"
Hittade 1 uppsats innehållade orden Amalie Helth Christiansen.
1. Controlling the Uncontrollable
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this thesis is to tackle the paradox of governing free labour by exploring and drawing further understanding to the co-creation process in online brand communities. Originality: This study is the first to investigate co-creation from the theoretical perspective of the production of space and the first to introduce the concept of co-control in regards to the management of co-creation. LÄS MER
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