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1. 1. The Swedish ethnic food industry : a prospective look ahead and beyond

   Master-uppsats, SLU/Dept. of Economics

   Författare :Amina Okun; [2011]
   Nyckelord :Ethnic Food; Entrepreneurship; ; Entrepreneurial Marketing; Business Opportunity; Innovative Networking;

   Sammanfattning : The objective of this study is to identify, investigate, and explore ethnic entrepreneurs and mainstream retailers drivers, and problems behind the growing market for ethnic food in Sweden. In particular, the study will explore how these drivers and problems can be tackled and integrated to fit the new food experience among consumers that are demanding higher quality. LÄS MER