Sökning: "Andreas Kreidenweiss"
Hittade 1 uppsats innehållade orden Andreas Kreidenweiss.
1. Industry-Wide Business Model Innovation - The Case of the Swedish Music Industry
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The significance of business model innovation in marketing and strategy is widely acknowledged in literature. Most research on this topic focuses on one focal firm, and the application of theory is rather abstract. LÄS MER
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