Sökning: "Strategic marketing planning"

Visar resultat 1 - 5 av 51 uppsatser innehållade orden Strategic marketing planning.

  1. 1. Värdeanalysens påverkan på både val och hantering av informationssäkerhetsbolags kunder : En studie av Basalt AB och deras potentiella kunder

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Judith Hambraeus; [2023]
    Nyckelord :Cybersäkerhet; värdeskapande; värdeerbjudande; marknadsstrategier; mark- nadsexpansion; upplevt värde;

    Sammanfattning : The attraction of the cybersecurity market is increasing with the fast market growth as well as the potential that comes with the digitalisation of todays society. A supplier of information security products that wants to expand, needs to be able to identify new customers and segments as well as understand the customers needs. LÄS MER

  3. 2. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

    Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Kevin Nermark; [2023]
    Nyckelord :event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

    Sammanfattning : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. LÄS MER

  4. 3. Influencermarknadsföring som marknadsföringsstrategi : En kvalitativ studie om varumärkesbygge hos uppstartsbolag

    Kandidat-uppsats, Högskolan Väst/Institutionen för ekonomi och it

    Författare :Amanda Möller; Oskar Tengblad; [2022]
    Nyckelord :influencer marketing; startups; brand building; influencermarknadsföring; uppstartbolag; varumärkesbyggand;

    Sammanfattning : As a result of the large number of users on social media, brands need to rethink, adapt and search for new marketing opportunities. One of the fast-growing strategies applied by brands as a result of the shift is influencer marketing. LÄS MER

  5. 4. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Yulia Lindholm; [2022]
    Nyckelord :Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Sammanfattning : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. LÄS MER

  7. 5. Optimizing Warehouse Logistics with Artificial Intelligence : Market analysis

    M1-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Elise Flognman; Emilia Grönlund; Maja Ticehurst Falk; [2021]
    Nyckelord :market analysis; SWOT analysis; market segmentation; targeting; positioning; STP analysis; artificial intelligence; logistics; selling high-te;

    Sammanfattning : This report is a part of a larger project with the aim of developing a proof-of-concept prototype. The project was started on the initiative of Company X and is a collaboration between them and the University of Borås. Company X are a logistics consultant firm specialized in warehousing operations. LÄS MER