Sökning: "Anna Chronsell"
Hittade 1 uppsats innehållade orden Anna Chronsell.
1. Private Brands Conquer the Swedish Market : How Retailers Regard and Handle Private Brands
Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Sammanfattning : The story of private brands begins in Great Britain in 1928, when Marks & Spencer launched their private brand St Michael. In Sweden, the first private brand was developed during the 1920’s; a coffee named Prinsess Kaffe produced for ICA. Until 1980, private brands were just a cheap alternative to manufacturer owned brands. LÄS MER
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