Sökning: "Anna Chronsell"

Hittade 1 uppsats innehållade orden Anna Chronsell.

  1. 1. Private Brands Conquer the Swedish Market : How Retailers Regard and Handle Private Brands

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Lizette Nauclèr; Anna Chronsell; [2006]
    Nyckelord :branding; private brands; manufacturer brands; brand competition;

    Sammanfattning : The story of private brands begins in Great Britain in 1928, when Marks & Spencer launched their private brand St Michael. In Sweden, the first private brand was developed during the 1920’s; a coffee named Prinsess Kaffe produced for ICA. Until 1980, private brands were just a cheap alternative to manufacturer owned brands. LÄS MER