Sökning: "Annie Forss Sandahl"

Hittade 1 uppsats innehållade orden Annie Forss Sandahl.

1. 1. Skillnader i konsumentbeteende mellan försäljningskanaler

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Annie Forss Sandahl; Annelie Karlsson; [2012]
   Nyckelord :Consumer Behaviour; Buying Process; Buying Channels; Decision Making; Store Atmosphere;

   Sammanfattning : In todays' society e-commerce is growing at a rapid speed. 4,6 % of all retail sales on the Swedish market are done on the Internet. In the makeup category, which will be the category of focus in this study, 9 % of all the sales were done on the Internet during the last quarter of 2011. LÄS MER