Sökning: "Athanasios Christopoulos"
Hittade 1 uppsats innehållade orden Athanasios Christopoulos.
1. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. LÄS MER
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