Sökning: "Athanasios Christopoulos"

Hittade 1 uppsats innehållade orden Athanasios Christopoulos.

  1. 1. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
    Nyckelord :;

    Sammanfattning : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. LÄS MER