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1. 1. Amazon - hot eller möjlighet?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Clara Kvist; Axel Skytting; [2019]
   Nyckelord :Amazon; Sales channel; Multi-channel; E-commerce; Marketplace;

   Sammanfattning : Consumer buying behavior is rapidly evolving, new digital trends arise and convenience is more important than ever. The time frame for delivery is decreasing and the customer experience must be seamless. E-commerce companies are using digital marketplaces in order to reach new customers and meet the increased expectations. LÄS MER