Sökning: "Beata Von Grothusen"

Hittade 2 uppsatser innehållade orden Beata Von Grothusen.

  1. 1. User Engagement Metrics in Story Focused News Articles

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Beata von Grothusen; [2020]
    Nyckelord :User Engagement; Generation Z; User Research; Digital News; Story Focused News Articles;

    Sammanfattning : Story-focused news articles are a different type of news articles, containing more visual and interactive elements, developed in order to engage a younger audience for online newspapers. User engagement has been defined as the “emotional, cognitive and behavioral connection between a user and a resource”, and different metrics are used to track the user engagement of the readers on these articles. LÄS MER

  2. 2. Interaktiv TV - en designmodell

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Beata von Grothusen; Emma Igelström; [2018]
    Nyckelord :second screen; interactive application; social TV; SVT Duo; ;

    Sammanfattning : Traditional TV viewing is on the fall and the TV has many competitors today. Around 80% of today’s TV viewers use some form of second screen while watching TV. A growing trend to catch the viewer is interactive applications to the shows. LÄS MER