Sökning: "Business-to-Business"

Visar resultat 16 - 20 av 451 uppsatser innehållade ordet Business-to-Business.

1. 16. Organisatoriskt köpbeteende inom business-to-business : En kvalitativ studie om hur organisatoriskt köpbeteende påverkar köpbeslut inom business-to-business

   Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Anton Sköld; Oskar Sjölund; [2023]
   Nyckelord :B2B; Organizational buying behavior; Brand preference; Emotions; B2B; Organisatoriskt köpbeteende; Varumärkespreferenser; Känslor;

   Sammanfattning : The fact that brands create trust and develop cognitive and emotional ties with customers are well recognized. However, this is primarily associated with B2C markets. More recent studies admit to the fact that despite the differences between B2C and B2B contexts brands can have valuable features in B2B as well as B2C. LÄS MER

3. 17. C-suite Network: Södertälje Science Park : Improving the understanding of arranged business-to-business networks,potentials, and challenges: an applied research on a Science Park in Sweden.

   Master-uppsats, Mälardalens universitet/Innovation och produktrealisering

   Författare :Louise Siewertsen; [2023]
   Nyckelord :;

   Sammanfattning : This master thesis aims to investigate best practices related to arranged networks, focusing ontheir conditions, essential characteristics, challenges, and sustainability perspectives.Specifically, it explores the perceptions of Small and Medium Enterprises (SMEs) in themanufacturing industry, with a particular emphasis on C-suite executives. LÄS MER

4. 18. The Reverse Supply Chains of the Fast-Moving Consumer Goods : The Impacts of Product Returns on Reverse Supply Chains in Sweden

   Master-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :M. Hassan Dachan; Shengyun Sherif; [2023]
   Nyckelord :Supply chain management; supply chain disturbance; product returns; reverse logistics; business-to-business; fast moving consumer goods.;

   Sammanfattning : The unceasing ambition of companies to enhance their profitability, capture novel markets, and address the diverse and evolving needs of customers has led to an irrational surge in production and the exploitative depletion of natural resources. This unwarranted increase in production has, in turn, been accompanied by a rise in product returns by consumers, which, upon reverting to their original sources through the supply chain, has compounded the complexities of the supply chains and precipitated new pressures and burdens on the companies and their supply chains, necessitating their adept management. LÄS MER

5. 19. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

   Master-uppsats, Uppsala universitet/Industriell teknik

   Författare :Staffan Leijnse; [2023]
   Nyckelord :B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

   Sammanfattning : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. LÄS MER

7. 20. Co-creating value: A service provider and customer perspective : A case study of cyber security services in the electric utility sector

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Mathilda Berg; Olivia Svensson; [2023]
   Nyckelord :Value co-creation; Value proposition; Service procurement; Cyber security services;

   Sammanfattning : Purpose – This study aims to investigate the challenges faced by service providers in developing value propositions for cyber security services, as well as the challenges encountered by customers when purchasing these services. Thereby, bridging the gap regarding value proposition development for cyber security services in a business-to-business context. LÄS MER