Sökning: "Camille Versaevel"

Hittade 1 uppsats innehållade orden Camille Versaevel.

  1. 1. The Mystery at the Crossroad of Brand Authenticity and Firm Growth

    Master-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :André Cornelßen; Camille Versaevel; [2014]
    Nyckelord :Authenticity; Brand Authenticity; Firm Growth; Consumer Perception; Cross-industry Study;

    Sammanfattning : BACKGROUND Exploring, on the one hand, the literature stream of authenticity and brand authenticity, and on the other hand, that of firm growth, to further connect the two phenomena. AIM Researching whether firms can achieve both above-average industry growth and brandauthenticity METHODOLOGY The study entails 21 firms evolving in three industries (beer, cosmetic and food-processing). LÄS MER