Sökning: "Christine Mitchell"

Hittade 1 uppsats innehållade orden Christine Mitchell.

  1. 1. Swedish Consumers´ Attitudes and Purchase Intentions of Functional Food : A study based on the Theory of Planned Behavior

    Master-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Elin Ring; Christine Mitchell; [2010]
    Nyckelord :Consumer Behavior; Attitudes; Purchase Intentions; Theory of Planned Behavior; Functional Food; Swedish consumer;

    Sammanfattning : The purpose of this thesis was to increase the understanding of Swedish consumers’ attitudes and purchase intentions of functional food for marketers by using the Theory of Planned Behavior (TPB). It was discovered that previous research conducted in Sweden concerning functional food centered largely on motivational factors for adoption, and perception of the health claims made by these products; however there was a lack in research concerning purchase intentions and a use of theory to evaluate both attitudes and purchase intentions. LÄS MER