Sökning: "Claes Grufman"

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  1. 1. Small Screen | Big Picture: An Exploratory Study of Mobile TV Services

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Claes Grufman; Eddie Gustavsson; [2007]
    Nyckelord :Mobile TV; Technology adoption; Consumer preference; Diffusion; Innovation;

    Sammanfattning : Mobile TV is a new service that carries a lot of buzz in media, articles in newspapers and magazines hail it as "the next big thing". This thesis uses an exploratory method to investigate the mobile TV landscape. LÄS MER