Sökning: "Computer-mediated communications CMC"

Hittade 2 uppsatser innehållade orden Computer-mediated communications CMC.

  1. 1. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.

    Magister-uppsats, Karlstads universitet/Avdelningen för företagsekonomi

    Författare :Uzezi Dia; [2015]
    Nyckelord :Netnography; Online Brand Communities OBCs ; Brand Communities; Value Co-creation; Value Co-destruction; Practice Theory; Consumer Culture Theory CCT ; Starbucks; My Starbucks Ideas; Computer-mediated communications CMC ; QSR NVivo 10; and Ethics.;

    Sammanfattning : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. LÄS MER

  3. 2. Value Creation Through Synchronous CMC? : The Banks' Perspective

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Alexander Lindahl; Sanna Malm; [2014]
    Nyckelord :;

    Sammanfattning : The development of technology and the Internet have in many ways influenced how companies conduct their business, and what creates a competitive advantage. Previous research have recognized that due to this development, those companies that can create a superior value for the customer will also be the ones that can create a competitive advantage. LÄS MER