Sökning: "Daria Kholkina"
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1. Customer Value for Places: A Case Study of Singapore Botanic Gardens
Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskapSammanfattning : The objective of this research thesis was to enrich customer value theories with a place-related concept, using a case study of the Singapore Botanic Gardens. In conjunction with this, 2 research questions were created, namely, (i) In what ways do park visitors ascribe meaning of place?, and (ii) how can meaning of place contribute to the customer value conceptualization? Theories for review were mainly customer value and meaning of place concepts. LÄS MER
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