Sökning: "Davide Licheri"

Hittade 1 uppsats innehållade orden Davide Licheri.

  1. 1. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry

    Master-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Sara Elamir; Davide Licheri; [2020]
    Nyckelord :Co-branding; Ingredient branding; Perceived quality; Brand loyalty; brand image Automotive industry;

    Sammanfattning : In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that, the firms should communicate efficiently regarding quality, in order to influence the consumers´ perception towards quality. LÄS MER