Sökning: "brand image Automotive industry"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden brand image Automotive industry.

1. 1. The Art of Shielding Luxury Brands: Defensive Strategies for Success

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Carl Oscar Frithiof; Stefan Karlsson; Arvid Vesterberg; [2023]
   Nyckelord :Brand image; luxury brands; automotive industry; defensive; symbolism; Business and Economics;

   Sammanfattning : Abstract Title: The Art of Shielding Luxury Brands: Defensive Strategies for Success Seminar date: 2023-06-01 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) Authors: Arvid Vesterberg, Oscar Frithiof and Stefan Karlsson Advisor: Jon Bertilsson Key words: Brand image, luxury brands, automotive industry, defensive, symbolism Research question: What methods and strategies do companies with luxury brands in the automotive industry use to protect their brand image? Purpose: The aim of this paper is to examine more deeply how companies in the automotive industry with luxury brands work to protect their brand image. Furthermore, the survey also aims to examine how these companies deal with potential threats to the brand image, as well as to increase awareness of the importance of protecting the brand image. LÄS MER

3. 2. Closing the GAPS

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Tessa Rauthe; Victoria Friman; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. LÄS MER

4. 3. Visualizing Strategic Value in CVC - an Impossibility or Solely a Consequence of Inadequate Practices?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Filippa Dunér; Melvin Olsson; [2022]
   Nyckelord :Corporate venture capital; Performance measurement; Strategic value; Key performance indicators; Automotive industry;

   Sammanfattning : This paper presents empirical findings from a multiple case study inspired by a transactional design on strategic value within the field of corporate venture capital (CVC), motivated by its increasingly prominent role in enhancing the strategy of large corporations. Steered by an identified lack of knowledge about how to concretize and measure the strategic value created by CVC firms, the paper contributes with a conceptual framework primarily directed to the automotive industry. LÄS MER

5. 4. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry

   Master-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Sara Elamir; Davide Licheri; [2020]
   Nyckelord :Co-branding; Ingredient branding; Perceived quality; Brand loyalty; brand image Automotive industry;

   Sammanfattning : In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that, the firms should communicate efficiently regarding quality, in order to influence the consumers´ perception towards quality. LÄS MER

7. 5. Indirekt varumärkesutvidgning på den svenska bilmarknaden

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Caroline Reber; Oscar Nilsson; [2013]
   Nyckelord :brand stretch; indirect brand stretch; Swedish car industry; merchandise;

   Sammanfattning : Today automotive manufacturers are facing a crisis with increased pressure to strengthen their brands. To prevent declining results many automakers have chosen to extend its brand to other industries i.e. various forms of brand extensions. LÄS MER