Sökning: "Dominique Blanc"

Hittade 1 uppsats innehållade orden Dominique Blanc.

  1. 1. Analysis of the Remote Access Market in North America

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Mikael Björk; Dominique Blanc; [2012]
    Nyckelord :Remote access; Market analysis; Five Forces Framework; Blue Ocean Strategy; market;

    Sammanfattning : How can a small European technology company make it to the giant North American market? This thesis deals with how a new entrant with disruptive technologies and products in the remote access automation market could enter and develop a business in North America where this market barely exists. To address this problem, we have analyzed if the Porter Five Force framework together with the Blue Ocean concept is a viable approach to evaluate a company’s competitive edge, and what strategy to apply for a company with disruptive products. LÄS MER