Sökning: "Ebba Ekman"

Visar resultat 6 - 6 av 6 uppsatser innehållade orden Ebba Ekman.

  1. 6. Does it really matter? - A look at how branding strategies affect the return after an IPO

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ebba Friberg; Felix Ekman; Hanna Sjöstrand; [2016]
    Nyckelord :Initial public offering; Brand portfolio strategy; Product and brand focus; Brand architecture; Underpricing; Business and Economics;

    Sammanfattning : Theoretical perspective: The study is based on previous literature that discusses the main theories of the study; brand architecture, product/brand focus, brand portfolio strategy, underpricing and information asymmetry. Furthermore, it aims to combine the branding and finance theories to advance the understanding of the effects of different branding strategies in IPOs as it is not a common field of research today. LÄS MER